Disney+’s upcoming K-Drama Knockoff, starring Kim Soo Hyun, is reportedly facing a delay following the actor’s recent controversy. Originally set for a production press conference next month with a release in the first half of the year, the series now has an uncertain schedule due to controversy surrounding its lead.
Knockoff follows a man whose life is upended by the 1997 Asian financial crisis, leading him to become a major figure in the counterfeit goods market. Kim Soo Hyun takes on the role of Kim Sung Joon, vice president of Saemmul Market, while Jo Bo Ah plays Song Hye Jung, a special judicial officer targeting counterfeit operations. With a significant budget and a second season already confirmed, the series had been generating considerable buzz.
Amid this uncertainty, brands that partnered with Knockoff are also expected to take a financial hit. Among them is Safety Zone Korea, South Korea’s first-ever streetwear brand, which had invested in the project. CEO Park Ki Pyo expressed disappointment over the situation, stating that the company will wait for Disney’s decision before making an official statement.
With the future of Knockoff in limbo, attention is now on whether Disney+ will move forward with the release or adjust its plans.