Philippine wellness company IAM Worldwide announced renowned South Korean actor, Song Joong Ki, as its newest brand ambassador.

This marks Song Joong Ki’s first-ever brand partnership in the Philippines. “IAM Worldwide is honored to have Song Joong Ki as our 2025 headliner. His illustrious career and personal values align perfectly with our brand’s vision and mission,” said IAM Worldwide. “We believe that his influence and dedication will inspire many Filipinos to pursue their aspirations to not just excel in life but also to embrace a healthier, more fulfilling lifestyle.”

With Song Joong Ki as the latest headliner of the brand, IAM Worldwide aims to reach new heights in both local and international markets through the “IAM Song Joong Ki” campaign.

Song Joong Ki expressed his excitement about the partnership, saying, “I am thrilled to be part of the IAM Worldwide family. I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans. I truly appreciate IAM Worldwide for this opportunity.”