With the help of BOSS, the boxing champion shares his secrets for making a statement with our looks and stars in the BOSS x AJBXNG campaign.

Anthony Joshua has become a current reference in the world of boxing. His titles as champion of the WBA (World Boxing Association), the IBO (International Boxing Organization) and the WBO (World Boxing Organization), make the name of the British man a magnet when he is part of the poster of a fight.

However, in the last few months, Joshua, with the help of BOSS, has also become a source of inspiration for all men and fathers who seek to make a mark with their style. And the boxer has given us lessons both inside and outside the ring. “BOSS has made clothes that make me feel good for a long time,” Anthony shares as one of the important points when choosing a garment or outfit, whether for everyday or to fulfill that nightly commitment with the family.

Many people have the false idea that fatherhood tends to distance men from good style and makes them become “boring” people when it comes to dressing. However, the British man does not agree with this and we have the most recent campaign of the BOSS x AJBXNG collection, for which he was signed alongside his son JJ, as an example. For Joshua, the making of a garment or a suit is a vital point (“I only like things that are well made,” he says), but other details must also be considered: “Simplicity is great, with a touch of shine or something like that, but just a touch. For example, I feel good wearing a white T-shirt, a navy blue BOSS suit and white sneakers. Maybe some people might find it too simple, but it is an infallible and comfortable outfit for any environment: sports, family or work.”

Although Anthony says that 10 years ago his style seemed to have no “good direction” and he did not know how to choose the clothes that best suit his figure; today, he is very clear about it. For him, in addition to all the secrets already shared, a plus to make a mark will always be to opt for a tailored suit, because “it makes you look good,” according to his own words.

To close his recommendations, the boxer confesses that there is a key point when defining your own style: not being afraid and taking risks. “You must be open-minded. Avoid saying things like ‘I’m not interested in that shirt or those sneakers,’ and don’t refuse to try something new either. When you wear something that has your style, you feel good and you reflect that to the world,” he says.

Beyond the ring

Although Anthony Joshua is a benchmark as an athlete and his style is also a source of inspiration for many of us, the boxer is aware that the role of a father is another aspect that must be cultivated daily and in which one must leave a mark.

His role as the devoted, confident and inspiring father that he is, has been made clear in the new campaign that both he and his son JJ star in for the BOSS x AJBXNG line. In the short film we can see the boxing champion next to JJ, both wearing the latest BOSS Menswear and Kidswear collections, and in which the dynamism and energy of each of the garments in this proposal is once again evident.

Thinking of all those dynamic dads, lovers of sports and good style, the new BOSS x AJBXNG collection is made up of formal and casual garments, which have all the DNA of the brand and give us the possibility of wearing them in different areas and moments of the day: from suits with sporty touches, to t-shirts with the BOSS logo, as well as sports pants and jackets. Each of them has the characteristics that give a plus when dressing, according to Joshua, such as simplicity, good workmanship and comfort.

Anthony Joshua and his son are thus the best example that a dad can also be cool and show his personality through the right choice of outfits, while inspiring with his example as a father and as a human being in everything he does in his daily life.