In response to the boycott call, six prominent brands—spanning industries from tech to consumer goods—announced they were halting their ad placements on CBS. These companies, which have long been major sponsors of the network’s prime-time slots, cited concerns over the negative publicity and the potential fallout from the backlash surrounding the broadcast. One source close to the matter commented, “They’re toast. Losing these big advertisers is a huge blow to CBS, both financially and reputationally.”
