Kim Kardashian took to Instagram to share a Skims ad that features her and her ‘klones’ in a futuristic factory setting on Monday.
The video shows the Chief Engineer, and countless copies of her, in a spaceship testing the shapewear for things like stretchability and support for the brand’s first national commercial, which aired before the Oscars.
She monitors the clones via television screens as she approves products like the cotton t-shirt jersey and no show bra.
The mother-of-four even showed off her toned and figure as she floated in a weightless chamber while wearing a bra and panties from her collection.
It was a hit with fans and family as her sister Khloe Kardashian hit the like and commented ‘Bravo’, while Gary Wright’s Dream Weaver played.
Kim Kardashian took to Instagram to share the latest Skims ad that features her and her ‘klones’ in a futuristic factory setting on Monday
Every version of the reality star was dressed in nude Skims pieces and heels with a clear lab coat
She captioned the photo, ‘Access Granted: SKIMS lab. Tried Tested, and engineered to work to perfection – Skims is out of this world.
‘Set in outer space, our first ever national TV commercial features SKIMS Chief Engineer and her “klones,” who quality-test every single SKIMS fabric’s stretch, comfort, and smoothness to create the best fit for every body.’
Every version of the reality star was dressed in nude Skims pieces and heels with a clear lab coat.
The concept made jaws drop as it was a unique and iconic take for the LA native.
One top comment with over 3,000 likes wrote, ‘I love you because of your marketing s𝓀𝒾𝓁𝓁s.’
Referencing Kardashian’s quote, another commenter added, ‘Because she loves to do iconic sh*t.’
The video was a hit with fans and family as her sister Khloe Kardashian hit the like and commented ‘Bravo’, while Gary Wright’s Dream Weaver played
Per Adweek, the ad will run on broadcast channels and online through the end of April.
More of this project is said to be revealed in Times Square in New York City and on Los Angeles billboards as a part of the campaign.
With a lavish set design, real effects, and filming, director Frank LeBon treated the Skims commercial more like a feature film.
Kim spent three days had at work acting out each scenario and posing in the shapewear.
Kim spent three days had at work acting out each scenario and posing in the shapewear
Skims intends to enter physical stores later this year, opening its first flagship locations in New York and Los Angeles
The mother-of-four even showed off her toned and figure as she floated in a weightless chamber while wearing a bra and panties from her collection
Back in 2018, the businesswoman joined forced with Swedish entrepreneur Jens Grede as they founded Skims.
The brand, which was recently valued at $4 billion, initially sold shapewear before branching out into loungewear, swimwear, and most recently, menswear.
Skims intends to enter physical stores later this year, opening its first flagship locations in New York and Los Angeles.