MEGHAN Markle has unveiled a new crest for her latest business venture, which experts say reveals she wants to “project a cultured image” and could be the next Martha Stewart.
The Duchess of Sus𝓈ℯ𝓍, 42, has announced the arrival of American Riviera Orchard on Instagram and launched it on a new website.
American Riviera Orchard is the name of Meghan Markle’s latest business venture
Meghan’s venture is believed to cover home, food, garden and lifestyle goodsLook For Any High School Yearbook,
It has been backed with a sleek new clip, ornate calligraphy and a royal-style crest.
On the Instagram page a royal-style crest is shown with the words American Riviera Orchard written out in an ornate handwriting.
Below that, it says Montecito in capital letters.
The wording and crest are in a golden colour on a whitish-grey background.
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The crest appears to contain the letters A and R, which is likely to refer to American Riviera.
Consultant Graphologist Tracey Trussell told The Sun Online: “Stylised writing is equivalent to a persona or role playing, and always uncovers a conscious desire to project a cultured image.
“In other words, it’s a false self. It tells of a person who wants to stand out and be different – someone special.
“The cursive handwriting falling obliquely forwards reveals her barely contained enthusiasm and passion for her latest brand, and the almost perfect clockwork regularity (and closely dotted i’s) reflect the exacting standards and commitment she’s investing.”
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Tracey added: “However, the linear script, with an accent on the vertical and the narrow arched-shaped letters, strongly indicate Meghan’s lack of spontaneity and reveal that she is guided not by her feelings, but by her thinking.
“The large capital letters with flourishes relate to pride and uncover how much prestige and status means to Meghan.
“They reveal the lengths she will go to impress and be admired, and how much she craves respect.”
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She continued: “If you look closely at the word ‘American’, the letters are visibly increasing in size. This tells of a woman who is outspoken and inclined to hyperbole.”
Meanwhile, the “understated gold colour scheme symbolises wealth, prosperity, luxury and royalty,” according to the handwriting expert.
Brand and culture expert Nick Ede also told The Sun Online: “The new brand from Meghan is a step towards her becoming a major player in the celebrity brand market.
“She could be the next Martha Stewart with her creating a brand that appeals to her fan base.
“So many stars have very successful brands and Meghan will be using her star power to drive this.
“With the Montecito moniker she’s showing its home grown and California based.”
He added: “As a revenue steam she can make millions from her own brand and build a big database of consumers who want to buy into a bit of Meghan.”
What the experts say is revealed by the branding of Meghan’s latest business venture
Nick said: “I think creating a crest is a good idea for a brand identity and she’s playing off the royal heritage and although it’s a new brand it has an old fashioned font which makes it feel like a legacy brand too.
“Familiar and including not modern at all.
“The crest gives it gravitas and authority.”
Meanwhile, royal expert Richard Fitzwilliams said: “You would have thought she could have done a better sign or logo for the new pair of her new luxury brands.
“It looks like a a right royal jumble to me, like two spiders fighting.
“Calligraphy should be neat and it should be simple. This is far too complicated.”
While the Instagram page only went live earlier today it has already attracted 210,000 followers.
While it is not clear exactly what Meghan’s latest venture will entail it has been promoted by a stylish video showing the Duchess busy in the kitchen and in the garden.
The footage is accompanied by the Nancy Wilson song I Wish You Love.
Markle sparkle: Duchess’ business ventures from wellness blog The Tig to kids’ book The Bench
Along with her well-known acting career Meghan has also carved out something of a career in the business world as well.
Before getting engaged to Prince Harry, the Suits actress had her lifestyle blog The Tig but this was closed down when she got engaged in 2017.
The Tig, named after her favourite wine Tignanello, was seen as something as a rival to Gwyneth Paltrow’s £200million Goop, which offers similar wellness and “conscious living” content.
She previously described it as a “passion project” which “evolved into an amazing community of inspiration, support, fun and frivolity”.
Since stepping down as senior royals, the couple have produced a podcast, Netflix documentary and memoir, as well as several high-profile interviews between them.
These are said to have made them millions of dollars.
Speaking in docuseries Harry & Meghan, the mum-of-two said of the blog: “It wasn’t just a hobby, it became a really successful business.
“I’ve never really been the type of person to do only one thing. I guess that’s how my website was born.
“There was fashion, tons of food, and travel – all the things that I loved.”
Rumours emerged in March last year that Meghan was going to relaunch the blog.
Meghan also ventured into the world of children’s books with the launch of The Bench in June 2021.
Inside Meghan’s 34-page book The Bench, the illustrations give a fresh glimpse into the Sus𝓈ℯ𝓍es’ “authentic” life at their LA home – featuring their then newborn daughter.
The publication was a commerical success with it becoming a number one bestseller on Amazon’s chart.
Meghan dedicated her book to the “man and boy who make my heart go pump-pump” in a sweet note for her husband Prince Harry and son Archie.
The mum was “inspired” to write the book after originally creating a poem for Harry’s first Father’s Day.
The royal couple have also been reported to be planning an Oprah-style media empire after registering a series of new entertainment businesses.
A leading royal commentator says the couple “want to earn loads more money” after they filed 11 companies in tax haven Delaware – seven of which are linked to showbiz ventures.
They appear to have names which are meaningful to the couple, with one – Cloverdale Inc – bearing the same name as the street that the Duchess lived on with her mother in Los Angeles when she was young.
Both Cloverdale and a second company, Riversoul Productions Inc, are set up explicitly in the “entertainment” industry, and join companies Hampshire LLC, Bridgemont LLC and IPHW LLC.
The couple are already using name Archewell Productions for their Netflix and Spotify deals.
According to filings, the application for American Riviera Orchard was made on February 2, 2024.
Under the listing for the goods and services it will provide, it includes: “Tableware, namely, knives, forks, and spoons; table cutlery” and “Jellies, jams; marmalades; fruit preserves; edible oils and fats, and preserves; vegetable-based spreads; legume-based spreads; nut-based spreads; garlic-based spreads; sesame-based spreads; dairy-based spreads; nut butters; fruit butters,” as well as other items.
It’s believed the launch of the brand comes alongside a new Netflix cookery show where Meghan will be making and selling her own products.
This will also lead into a book and blog to accompany her cooking.
The launch marks the return of the Duchess to social media after she deleted her public accounts while dating Prince Harry.
She had run a lifestyle blog called The Tig, which she named after her favourite wine, Tignanello.
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Meghan abandoned this though in the run up to her wedding at Windsor Castle.
Reports emerged last August saying The Tig was set to make a comeback but this has not yet happened.
The move is Meghan’s first venture into social media since she stopped her lifestyle blog The Tig
