Legendary R&B singer Usher performed at the recent Super Bowl Halftime Show 2024 with a series of big hits in his music career such as: “Yeah!, Love in This Club, U Remind Me, Burn and Confessions…. ”
Jay Z once commented: “Usher is a top artist and performer. Since his debut at the age of 15, he has created his own unique path with his unique voice, dancing ability, and soul. His remarkable career journey has taken him to one of the world’s greatest stages. Please wait to see the miracle.”
Usher has called the Super Bowl Halftime Show “the honor of his life.” “It’s been on my bucket list for years. I can’t wait to give the world a show like no other. whatever they’ve seen from me before. Thank you to my fans and everyone who created this opportunity for me. I’ll see you soon.”
Back to Usher, why didn’t he get Catse when he performed at the Super Bowl?
You may be surprised to learn that the Super Bowl Halftime Show is not a paid performance. But the union will still cover production costs for the entire show, including artists’ travel expenses. Despite its short duration, usually 12 to 15 minutes, the Super Bowl Halftime Show is an extremely expensive program. Like Jennifer Lopez and Shakira’s performance in 2020, it cost the NFL about $13 million.
Although the performing artists do not receive money. But they will receive countless other great benefits when appearing at the Super Bowl such as: Increased record sales, streaming figures. Or in Usher’s case, his new album “COMING HOME” will get more listeners and attention.
In short, even though you don’t get paid, performing at the Super Bowl Halftime Show is a great deal for artists!