After a four-year hiatus, the iconic Victoria’s Secret runway is making a comeback with a “one-of-a-kind show” that combines a documentary format with a spectacular fashion event. The Victoria’s Secret World Tour aims to celebrate the brand’s mission of uplifting and championing women globally.
The revamped runway show features both Victoria’s Secret veterans and Hollywood starlets, with the event set to air on Amazon Prime starting September 26.
Among the attendees was Priyanka Chopra, who turned heads at the Manhattan Center in a striking sheer black jeweled dress. The eye-catching outfit showcased her busty black bralette and high-waisted hot pants, leaving onlookers in awe.
Priyanka Chopra made a stunning entrance at the Victoria’s Secret World Tour launch, showcasing a sheer black jeweled dress that highlighted her ample cleavage and svelte waistline, accentuated by a built-in belt. Posing confidently in front of photographers, the former Quantico star completed her look with black platform heels and glamorous waves cascading over one shoulder.
The actress and producer, married to Nick Jonas of the Jonas Brothers, shared the spotlight with other fashion icons, including Naomi Campbell, Emily Ratajkowski, and Gigi Hadid.
The reimagined fashion show is described as “a celebration of women and global creatives, looking at fashion and art through a cinematic narrative lens,” according to Parade.
Notable participants in the upcoming show include Candice Swanepoel, Hailey Bieber, Gigi Hadid, Adriana Lima, Sora Choi, Lila Moss, Winnie Harlow, Lily Aldridge, Taylor Hill, and Grace Elizabeth.
The promotional push also featured several other celebrities, including actress Brooke Shields, Lourdes Leon (Madonna’s daughter), pop star Doja Cat, actress Julia Fox, and singer Avril Lavigne, among others.
Stunner: The actress and producer gave admirers a peek at her busty black bralette and high-waisted hot pants in the see-through number
The Victoria’s Secret show, which aired annually on CBS and ABC for two decades, was canceled in 2019 amid criticism over its lack of body diversity and declining sales. The brand faced challenges in maintaining viewer interest in its iconic catwalk showcases, prompting a re-evaluation of its image.
Now, the Victoria’s Secret World Tour aims to revitalize the brand and will be available to stream on Amazon Prime Video starting September 26.
Raúl Martinez, EVP and Head Creative Director at Victoria’s Secret & Co., emphasized the significance of the upcoming show, stating, “This film is the ultimate expression of the Victoria’s Secret brand transformation. It will be driven by fashion, glamour, and entertainment with a nod to beloved iconography from the past but in a bold, redefined way.”
The last Victoria’s Secret Fashion Show was held in 2018, marking a significant shift in the brand’s direction as it seeks to reconnect with audiences and celebrate diversity in fashion.